Summary: In 2025 AdSense performs best when your page is stable, fast and transparent. This guide shows where to place, how to label and what to test.
Recommended placement
- Top (after H1): block labeled “Advertisement”.
- Inline: every ~4 paragraphs, inside a container with reserved height.
- Footer: a discreet block for long sessions.
CLS and speed
- Reserve fixed height to avoid layout shift.
- Lazy-load below the fold; compress images and fonts.
- Avoid render-blocking scripts.
Compliance
- Clear “Advertisement” label.
- Visible privacy policy and affiliate disclosure.
- No click inducement; no overlapping UI.
Test and measure
- A/B: top vs mid-article; responsive sizes.
- Metrics: RPM, time on page, bounce, CLS.
Internal links
Conclusion
Stable layout + clear labels + disciplined tests = monetization growth without hurting UX or SEO.