Summary: Paid traffic + affiliate can work in 2025—if you run compliant funnels, measure properly and pick offers with real economics.
Offer selection
- Prefer recurring or high‑AOV; confirm EPC and refund rates.
- Check geo/device fit and page load speed.
Funnel (compliant)
- Ad → presell page (value, proof, FAQs) → offer. Label “Advertisement”, add affiliate disclosure.
- Use fast LPs; avoid aggressive claims; match ad copy to LP language.
Tracking
- UTMs consistent; server events where allowed; keep a simple sales ledger.
- Optimize to qualified events, not just clicks.
Traffic sources
- Meta: short‑form, UGC, audience signals; watch policy.
- Google: Search for intent; PMax for discovery; negatives for brand conflicts.
- TikTok: native creative; creator collabs; SPC.
Optimization cadence
- Kill rules by tCPA/ROAS; promote winners; rotate creatives weekly.
- Lift tests: headline/angle; LP section order; social proof placement.
Internal links
Conclusion
Respect policy, choose offers with real math, and optimize with disciplined tests. That’s how paid affiliate stays profitable in 2025.