Summary: AR ads can lift engagement and conversion when tied to clear jobs: visualize fit, compare variants, reduce doubt. This guide shows templates, UX and measurement.
Templates
- Try-on: map to SKUs, clear CTA.
- Before/after overlay for demos.
- Configurator to switch variants.
UX & creative
- Short demo video showing AR in use.
- Captions and instructions.
Measurement
- Compare AR vs non-AR variants for conversion rate.
- Track lift in add-to-cart among first-time buyers.
Internal links
Conclusion
AR is not a gimmick when it reduces uncertainty and mirrors purchase journeys.