Meta Lead Gen in 2025: End-to-End SOP (Forms, Qualifiers and CAPI)
Summary: In 2025, Meta lead gen wins with better forms, smarter qualifiers and server-side events tied to sales quality. Form […]
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Uncategorized
Google Shopping in 2025: Feed Audit Playbook for Higher CTR and CVR
Summary: Shopping performance in 2025 is won in the feed. Clean titles, complete attributes and consistent pricing drive cheaper clicks
Affiliate & Monetization
Affiliate Compliance in 2025: Paid Ads Q&A (Policy-Safe and Profitable)
Summary: Most affiliate bans come from sloppy funnels. This Q&A covers the do’s and don’ts so you can scale safely.
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GA4 Explorations in 2025: Reports Advertisers Should Actually Build
Summary: GA4 Explorations reveal patterns platform dashboards miss—paths, cohorts and content engagement that inform decisions. Explorations to build Assisted paths:
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TikTok Smart Performance in 2025: Inputs, Guardrails and Weekly Cadence
Summary: Smart Performance automates delivery; you control inputs: signals, creatives and guardrails. Follow this weekly rhythm and CAC becomes predictable.
Digital Marketing, Uncategorized
AI Marketing 2025 – Strategies for Marketers
Artificial intelligence is no longer just a buzzword; it’s a core component of marketing strategies in 2025. Brands that
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AR Ads on Meta in 2025: Templates, Try-ons and Measurement
Summary: AR ads can lift engagement and conversion when tied to clear jobs: visualize fit, compare variants, reduce doubt. This
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Dynamic Search Ads in 2025: Page Feeds, Exclusions and Query Mining
Summary: DSA in 2025 is a discovery engine—if you control what Google can match and convert query learnings into assets.
Affiliate & Monetization
AdSense in 2025: Policy-Safe Placements, CLS-Safe Layouts and Revenue Uplifts
Summary: In 2025 AdSense performs best when your page is stable, fast and transparent. This guide shows where to place,
Tools & Analytics
Server-Side Tagging in 2025: GTM-SS, Consent and Modeled Conversions
Summary: Server-side tagging improves signal quality while respecting consent. Use GTM-SS with Consent Mode, value events and web/server dedupe via