Summary: Shopping performance in 2025 is won in the feed. Clean titles, complete attributes and consistent pricing drive cheaper clicks and higher conversion.
Audit checklist
- Titles: brand, model, size/color/material, use-case; avoid fluff.
- GTIN/MPN: maximize coverage and eligibility.
- Images: crisp, context, multiple angles; no watermarks.
- Availability/price: region-aware, up to date, variants mapped.
- Product types: hierarchical and consistent for reporting.
Query shaping
Use negatives for irrelevant modifiers and keep page content aligned to search intent to improve matching.
Landing alignment
Mirror key attributes on the landing page hero; add “what is in the box” and shipping/returns clarity.
Internal links
Conclusion
Treat the feed as your ad. Fix attributes first, the algorithm will reward you.