Summary: In 2025, Meta lead gen wins with better forms, smarter qualifiers and server-side events tied to sales quality.
Form design
- Short, staged, with progress indicator.
- Use one qualifier that maps to sales priority (budget, timeline, role).
- Clear value exchange: what you will deliver and when.
Signals and integration
- Send qualified lead score via CAPI (server-side).
- Deduplicate with event IDs; exclude recent submitters.
Routing and follow-up
- Instant email/SMS handoff and SLA; book on calendar.
- Warm up sequences that reuse ad hooks and FAQs.
Internal links
Conclusion
Fewer but better leads. Score them, route fast, and optimize to what sales wants.