Broad Match in 2025: How to Control Query Quality and Make Search + PMax Work Together
Summary: Broad Match in 2025 can scale profitably—if you control inputs. Use value‑based bidding, audiences and negatives to steer queries, […]
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Performance Max in 2025: Audience Signals, Assets & Measurement
TL;DR: In 2025, Performance Max (PMax) scales when you feed it quality signals (audiences, value‑based events), useful assets (video-first, clear