GA4 for eCommerce in 2025: KPIs and Dashboard Advertisers Actually Need
Summary: Platform ROAS is not enough. In 2025 track portfolio health: MER, CAC, AOV, refund impact and cohort LTV in […]
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GA4 Explorations in 2025: Reports Advertisers Should Actually Build
Summary: GA4 Explorations reveal patterns platform dashboards miss—paths, cohorts and content engagement that inform decisions. Explorations to build Assisted paths: