Multichannel Attribution in 2025: GA4, MMM and Beyond
TL;DR: In 2025, no single model explains performance. Combine GA4 for user‑level context, MMM for budget‑level causality, and incrementality tests […]
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TL;DR: In 2025, no single model explains performance. Combine GA4 for user‑level context, MMM for budget‑level causality, and incrementality tests […]