Summary: Spark Ads borrow creator trust. In 2025 the key is a tight brief, clear usage rights and business-aligned metrics.
Brief (copy-ready)
- Audience + core pain + one-line benefit.
- 3 angles (pain, proof, price/time).
- Acceptable CTAs (“Shop this style”, “Start free trial”).
- Banned words / sensitive claims.
Rights and contracts
- Ad usage (Spark) for X months, handle whitelisting, optional cross-channel rights.
- Deliverables: 2–3 versions (20–35s) + source file.
- Review/removal and compliance clauses.
Assets that perform
- 9:16, large text, captions on screen, hook in first 3s.
- Visual proof (before/after, comparison), price/guarantee when relevant.
Measurement
- Realistic windows (7d click/1d view) + GA4 assisted.
- Annotate creative launches and LP changes.
- Judge by CAC/MER and cohort LTV, not CTR alone.
Internal links
Conclusion
Strong brief, clear rights and adult measurement. Do that and creators become a predictable line of native ads.