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Funnel Hacking Secrets is ClickFunnels’ flagship training bundle — a $997 package that combines Russell Brunson’s funnel training with months of ClickFunnels access. But with a four-figure price tag, the obvious question is: is it actually worth it?
In this review, we’ll break down exactly what you get, what it costs, and who should (and shouldn’t) buy it in 2026.
Check the Current Funnel Hacking Secrets Offer
What Is Funnel Hacking Secrets?
Funnel Hacking Secrets is a special bundle offer from ClickFunnels. Instead of paying $97–$297/month for the platform alone, you get a package that includes:
- Funnel Hacking Secrets Masterclass — the core training on finding and cloning winning funnels
- Traffic Secrets course — Russell Brunson’s traffic strategies (organic, paid, and social)
- Daily Virtual Hack-a-Thon — live build-along sessions where experts build funnels step by step
- 6 months of ClickFunnels Platinum — full platform access included
- Secrets Trilogy box set — physical copies of DotCom Secrets, Expert Secrets, and Traffic Secrets
How Much Does It Cost?
The bundle is priced at $997 (plus shipping for the physical books). ClickFunnels positions the total value at over $11,000, which includes:
- 6 months of ClickFunnels Platinum (~$1,782 value)
- Funnel Hacking Secrets Masterclass (~$1,997 value)
- Traffic Secrets course (~$1,997 value)
- Daily Virtual Hack-a-Thon sessions
- Secrets Trilogy box set (~$97 value)
Whether the “value” math matters to you is personal — but the key comparison is simple: 6 months of ClickFunnels Platinum alone would cost you more than the bundle price.
What You’ll Learn
Module 1: Funnel Hacking
How to ethically study your competitors’ funnels and extract the strategies that make them convert — the “funnel hacking” process Russell Brunson is famous for.
Module 2: Lead Funnels
Squeeze pages, survey funnels, summit funnels, and brick-and-mortar funnels for generating leads.
Module 3: Unboxing Funnels
Book funnels, cart funnels, challenge funnels, membership funnels, and supplement funnels for selling products.
Module 4: Presentation Funnels
Webinar funnels, VSLs, auto-webinars, and product launch funnels for selling through presentations.
Module 5: Phone Funnels
Application funnels for high-ticket offers that close on calls.
Pros
- Cheaper than 6 months of ClickFunnels alone — the math works if you were going to subscribe anyway
- Comprehensive training — covers funnels and traffic, the two pillars of online selling
- Live build-along sessions — the Hack-a-Thon format gets you building instead of just watching
- Physical books included — the Secrets Trilogy is genuinely useful reference material
Cons
- $997 upfront — a lot of money if you’re not sure funnels are right for your business
- ClickFunnels-centric — the training assumes you’ll use ClickFunnels; less useful if you prefer another platform
- Information overload — beginners can feel buried under the volume of content
- Upsells — expect additional offers inside the funnel (it’s ClickFunnels, after all)
Who Should Buy It?
- Business owners planning to use ClickFunnels anyway — the bundle costs less than 6 months of Platinum
- Beginners who want guided training — not just software, but a full education
- Marketers who learn by doing — the live Hack-a-Thon sessions are the standout feature
Who Should Skip It?
- Anyone on a tight budget — start with ClickFunnels’ 14-day trial or a free alternative like Systeme.io first
- People who already know funnels — experienced marketers may not learn much that’s new
- Those who prefer other platforms — the training is built around ClickFunnels
Final Verdict
Funnel Hacking Secrets is a legitimate offer with real training — not a get-rich-quick scheme. The value proposition is strongest for one specific person: someone who has already decided to use ClickFunnels and wants the training to go with it.
If that’s you, the bundle math makes sense. If you’re still deciding whether funnels are right for your business, start smaller.
See If the Offer Is Still Available
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